Reel Hook Line Generator

How this Reel Hook Line Generator works

A hook line is the first sentence your audience hears (or reads on-screen). On Reels, TikTok, and Shorts, viewers decide in a split second whether to keep watching. That makes the hook the highest-leverage line in the entire video. This generator creates hook ideas using a set of proven “hook formulas” that combine clarity (what you’ll get) with curiosity (why you should keep watching).

You choose your platform, video type, niche, audience, tone, and goal. Then the generator builds hooks by mixing: (1) a promise (“here’s what you’ll learn / get”), (2) a pattern interrupt (“wait, what?”), and (3) a proof cue (“in 30 seconds”, “with screenshots”, “before/after”). Each hook is also given a virality score that estimates how “scroll-stopping” the opener is. It’s not a magic number — it’s a quick quality gauge you can use to compare options.

The hook formula breakdown

Think of hooks like formulas. You don’t need to reinvent the wheel — you need a strong structure that matches your video type. Here are the core formulas used by this tool (you’ll see them inside the generated lines):

• Curiosity gap: “I tried X… and the result surprised me.” (Viewer wants the reveal.)
• Specific promise: “Do this for 7 days to get Y.” (Clear outcome.)
• Contrarian / hot take: “Stop doing X. Do this instead.” (Pattern interrupt.)
• Myth-busting: “Everyone thinks X is true. It’s not.” (Creates “wait… what?”)
• Before/after proof: “Here’s the before… now watch the after.” (Instant credibility.)
• Storytime / confession: “I messed this up so you don’t have to.” (Human + relatable.)
• List promise: “3 things I wish I knew about X.” (Easy to follow.)
• Challenge: “Try this today and tell me what happens.” (Participation + comments.)

How the virality score is calculated

The score is a weighted estimate from 0 to 100. It’s based on five components: curiosity, specificity, emotion, brevity, and match to goal. More checkboxes (curiosity gap, specificity, emotional punch) usually boost the score, but a hook can still be strong without all of them. For example, a short “before/after” proof hook can score high because it’s fast and credible.

Curiosity increases if your hook implies a twist or an “open loop” (e.g., “but I fixed it”, “and here’s why”). Specificity increases when the hook includes concrete details like time (“in 30 seconds”), quantity (“3 steps”), audience (“for beginners”), or constraints (“without buying anything”). Emotion increases when the hook signals relief, excitement, fear-of-missing-out, or humor (without being mean). Brevity rewards hooks that fit the chosen length range. Goal Match checks whether the hook naturally supports your goal (views vs saves vs clicks).

Use the score to compare hooks, not to “optimize” endlessly. Pick a hook, film the proof, and ship. Iteration beats perfection — especially in short-form content.

Examples you can copy (by niche)

Below are example hooks you can use as templates. Swap in your niche and keep the structure. The best hooks feel like a promise + a twist — and then the next shot proves the promise.

Fitness

• “I fixed my posture in 7 days — here’s the 30‑second routine.”
• “Stop doing crunches like this… do this instead.”
• “If you sit all day, do this before you work out.”

Skincare

• “I stopped using this ‘viral’ product… and my skin thanked me.”
• “3 skincare mistakes that made my acne worse.”
• “If your moisturizer pills, you’re doing one thing wrong.”

Business / creators

• “I posted this and doubled my saves — here’s the template.”
• “The fastest way to write a hook (without sounding cringe).”
• “If you’re not getting views, check this one thing first.”

Cooking

• “This is the only way I make chicken now — watch the trick.”
• “I tried the ‘lazy’ dinner hack… and it actually worked.”
• “3 ingredients, 10 minutes, and it tastes expensive.”