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Revenue is a dollar input. Costs are modeled as percentages for speed. Move the sliders to test âwhatâifsâ â results update immediately.
Estimate net income (bottomâline profit) and net profit margin using live sliders for COGS, operating expenses, and taxes. Perfect for quick scenarios: âWhat happens if my COGS drops 2%?â or âCan I afford one more hire?â
Revenue is a dollar input. Costs are modeled as percentages for speed. Move the sliders to test âwhatâifsâ â results update immediately.
Net profit (also called ânet incomeâ or âbottomâline profitâ) is the money left after all expenses are accounted for â including direct costs, operating costs, interest, and taxes. Itâs one of the simplest business reality checks: if your net profit is negative, you canât âoptimizeâ your way out forever. If itâs positive, you can reinvest, build cash, or pay yourself.
This calculator is built to be fast and practical. Enter your Revenue, then use the sliders to estimate COGS % (direct costs), Operating Expenses % (overhead), and Tax Rate %. Add any Other Income (oneâoff gains, interest income) and Interest/Other Costs (debt interest, unusual costs). Youâll instantly see:
Because everything updates live as you move the sliders, itâs also a âwhatâif sandbox.â Want to see the impact of lowering COGS by 3 points? Slide it. Want to test what happens if your overhead increases as you scale? Slide OpEx. This makes net profit feel less like accounting and more like a controllable system.
At a high level, the net profit formula is:
In this calculator, COGS and Operating Expenses are driven by percentage sliders (COGS % and OpEx %). Thatâs intentional: in many businesses, the fastest firstâpass model is âcosts as a percent of revenue.â When you want more precision, you can convert the percents to dollar inputs later (or build a detailed P&L), but for decisions like pricing, staffing, and growth, this model is usually the clearest.
Imagine you run a subscription service:
Step 1: COGS = $50,000 Ă 18% = $9,000 â Gross Profit = $41,000 (82% gross margin).
Step 2: OpEx = $50,000 Ă 55% = $27,500 â EBIT = $13,500 (27% operating margin).
Step 3: PreâTax Profit = $13,500 + $0 â $500 = $13,000.
Step 4: Taxes = $13,000 Ă 22% = $2,860.
Step 5: Net Profit = $13,000 â $2,860 = $10,140 â Net Margin â 20.3%.
Now the fun part: move one slider. If you reduce OpEx from 55% to 52% (a 3âpoint improvement), OpEx becomes $26,000. That single shift increases EBIT by $1,500, which flows through to net profit (minus taxes). Many businesses obsess over revenue growth when a few percentage points in OpEx discipline creates a similar bottomâline effect.
For ecommerce, COGS is usually higher because it includes product costs, shipping subsidies, and packaging. Suppose:
COGS = $74,400 â Gross Profit = $45,600 (38% gross margin). OpEx = $33,600 â EBIT = $12,000. PreâTax = $10,800. Taxes â $2,592. Net Profit â $8,208 and Net Margin â 6.84%. In this scenario, a small pricing change that increases gross margin by 2 points (38% â 40%) can dramatically lift net profit â because it improves every sale.
If your gross margin is low, youâre fighting uphill. Your most powerful levers are pricing, packaging, supplier costs, fulfillment efficiency, and customer support burden. If your gross margin is healthy but net margin is low, the issue is typically operating overhead: hiring pace, ad efficiency, tooling sprawl, or fixed costs that havenât scaled down after a growth phase.
This calculator also shows a tiny âlever analysisâ that estimates how much net profit changes if you improve each slider by one point. Itâs not a perfect forecast, but itâs extremely useful for deciding where to focus.
Use the lever insight like a prioritization tool: if improving COGS by one point is worth $1,200/month and improving OpEx by one point is worth $700/month, your next project should probably be a COGS project (supplier negotiation, product redesign, shipping optimization, or pricing changes).
No. Net profit is an accounting measure over a period. Cash changes with timing (when customers pay), inventory, debt repayments, and capital purchases. If youâre making decisions that affect runway, check cash flow too.
Percentages are great for quick âwhatâifâ planning and comparing scenarios. Dollars are better when you have a fixed cost structure (rent, payroll) that doesnât scale perfectly with revenue. Many businesses use both: percent model for strategy, dollar model for budgeting.
It depends on the industry. Software can support higher net margins once scaled; retail is often lower due to higher COGS. Instead of chasing a universal number, compare against your historical trend and your direct competitors.
EBIT helps you see whether the core business works before financing and taxes. If EBIT is negative, the business model is usually the issue (pricing, product costs, overhead). If EBIT is positive but net profit is weak, look at interest and taxes.
You can, but itâs designed for businesses. For personal budgets, a budget planner or money allocation guide is usually more appropriate.
No. Itâs an educational calculator to help you understand relationships between revenue, costs, and profit. For tax or accounting decisions, consult a qualified professional.
Quick challenge: Try moving one slider at a time until your net margin improves by 2â5 points. Then ask: âWhat realâworld change would create that slider move?â That question is where profit strategy becomes action.
The calculator breaks profit into three levels. This mirrors a simplified income statement (P&L). Use it to find the first place your profit âleaks.â
Note: Real accounting may include depreciation, amortization, inventory timing, and different tax rules. This tool is intentionally simplified for fast planning and intuition.
Use these next if you want to go deeper than net profit:
Profit metrics are powerful, but they can be misleading if you ignore cash timing. Before making a highâstakes decision (hiring, pricing, debt, long contracts), validate with real statements or your accountant.
MaximCalculator builds fast, humanâfriendly tools. Doubleâcheck important decisions with qualified professionals.